ABOUT SOUTHEASTERN GROCERS

Southeastern Grocers is the parent company and home of BI-LO, Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, making it one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores, and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket, and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. 

WINN-DIXIE BRAND PERSONALITY

• Warm - Winn Dixie is warm, approachable & friendly
• Down to Earth - Winn-Dixie is for everyone; they avoid formal phrases and talk to people as they'd talk to each other
• Playful - Winn Dixie is good-humored and likes to put a smile on your face, but they never poke fun on a personal level
• Authentic - Winn Dixie is part of the community and embraces the real details of everyday life.

WHAT'S A "WINN WIN" AT WINN DIXIE?

• The first “Winn” is about what Winn-Dixie gives to you: great prices, offers, quality selection, and stellar service.
• The second “Win” is that shopping at Winn-Dixie also benefits the individual communities they serve. Whether it's their store Associates being part of the community's fabric and seeing customers as one of them OR the stores themselves being involved with school partnerships and meal donation campaigns, Winn Dixie wants to be a positive force in the community.

WHO ARE THE "WINN WIN TWINNS"

The Winn Win Twinns are the core of Winn-Dixie’s marketing campaign in 2020 and personify “Winn-Wins” at Winn Dixie in a humous, relatable way.